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What happens if a licensee uses their nickname in an advertisement?

  1. It is prohibited under any circumstances

  2. Only the nickname is sufficient

  3. The legal name must also be included

  4. The advertisement must be reviewed by the state

The correct answer is: The legal name must also be included

Using a nickname in advertisements by a licensee is permissible; however, it's essential to include the legal name of the licensee as well. This requirement ensures transparency and helps to avoid any potential confusion among clients and customers. The Florida Real Estate Commission mandates that licensees cannot use a nickname alone because it may mislead individuals unfamiliar with the licensee. Including both the nickname and the legal name allows consumers to easily identify the licensee and verify their professional credentials, thereby promoting trust and clarity in real estate transactions.